Blindfulness

The purpose of the Blindfulness (a portmanteau word of blindness and mindfulness) ideation approach is to provide an imaginative guideline for thoughts, using the power of imagination emerging from the evocation of words used as door opener, triggers. The principle of the concept is straightforward as it consists of describing an object to a fictional blind person. However, despite seeming direct, this exercise rapidly turns out to be trickier than one might at first think. Indeed, explaining (what seems to someone with twenty-twenty vision) a banal element to someone having never seen in his/her life (but perhaps only a mere shade of light) makes the narrator quickly realise how differently things have to be approached. Ordinary and complex are suddenly closer in the sense that both of them require similar resources to be narrated, such as more elaborate descriptions enriched with metaphors, analogies, cultural references, humour, emphasises (the rhetorical field offers a large panel to stimulate the ideation process in order to come up with new layers of information on the objects). Emotions also take on a stronger role, as the visual sight of the object cannot be grasped by a single glance but has to be constructed in the mind of the receiver, word after word, like the discovery of an individual and its personality. Layers of information provide additional weight and support to the representation of the object. Throughout this lengthy, reflective, and descriptive process, a personal and emotional connivence towards it. Information that couldn’t have been seized differently is therefore brought to the surface and made tangible by words or in the form of an idea.

Now, let’s approach more in depth how to proceed.

Step one.